🤑 How RetailMeNot Became a $630 Million Coupon Empire
Most people think you need to create a product to get rich online. But RetailMeNot proved the exact opposite.
They built one of the world's biggest coupon websites — a platform that simply shares discounts from other brands — and turned it into a multi-million-dollar business.
The Beginning
💡 The Start of a Simple Idea
Back in 2006, two smart marketers realized something simple: Everyone loves saving money.
They launched RetailMeNot — a basic website where users could share and find discount codes for online stores.
No product to manufacture. No customer support headaches. No inventory.
Just value, in the form of coupon codes.
🚀 How They Started Making Money
Here's the magic behind it 👇
Affiliate Partnerships
RetailMeNot joined affiliate networks (like CJ, Rakuten, and Awin). Every time someone clicked a coupon and made a purchase, the store paid them a commission.
Massive SEO Traffic
They targeted long-tail searches like "Amazon coupon," "Nike discount," "Best deals today." Millions of people searched those terms every day.
Brand Sponsorships
Big brands started paying RetailMeNot to feature their coupons on the homepage. That meant double profit — affiliate + placement fees.
Ads & Email Marketing
With millions of users, they monetized every click, every banner, every email.
That simple strategy turned a side project into an internet empire.
💰 The Results That Shocked Everyone
$1.7B
2013 IPO Valuation
By 2013, RetailMeNot went public with a valuation over $1.7 billion.
$630M
Acquisition Price
In 2017, it was acquired for $630 million in cash.
It was earning tens of millions of dollars every year just from affiliate deals.
Think about it — a website that never sold a single product made more money than most ecommerce stores ever will.
Key Takeaway
🧭 The Hidden Lesson
You don't need to create the next Amazon. You just need to be the bridge between people and discounts.
Affiliate coupon websites like RetailMeNot, Honey,C all run on the same concept — help people save, and get paid every time they do.
Evergreen
It's evergreen.
Automated
It's automated.
Global
It works in every country.
⚙️ Now You Can Build the Same Kind of Business
You don't need to code, design, or chase brands. With Sitefy's Automated Coupon Website, you can launch your own RetailMeNot-style business — already integrated with affiliate systems, SEO-ready pages, and auto-updating coupons.
Imagine owning a platform that earns commissions every time someone clicks a deal. No products. No shipping. No stress. Just pure affiliate income — like RetailMeNot, on autopilot.